Moscato has quickly become quite the lifestyle product – one look at the press release that came with this wine confirms its priorities (low alcohol, wines that reflect a “way of life”). I hope this doesn’t appear cynical; although wine wankers (and I count myself amongst them) tend to revere authenticity and decry any hint of commercial reality, I’m resolutely in favour of wine styles that strike a chord with the mass market, if only because for some, perhaps, Moscato might be a gateway drug into a much wider world of wine. Even if not, I’m the first to admit some of these wines are damned refreshing and have found a place in my life.
This particular example is reasonably priced (not always a given) and stylishly packaged. It’s quite low on the spritz, which I regret a little because the varietal character of these wines can be a little cloying, and CO2 can help to cut through that distinctively sweet, grape-like character. The aroma here is actually a bit muted, with rich but subdued floral notes sitting alongside simpler fruit characters. On entry, tending towards fat, with quite rich fruit notes pushing aside subtleties of mouthfeel and flavour. No matter; there’s a lot here and it’s certainly easy to drink. The middle palate picks up a little with some textural influences that cut through the richness. Thins out through the after palate, which simply encourages another sip. Sugar levels are borderline for me, though I think ultimately well-judged with respect to the other elements, and should make for a pretty breezy experience.
I was thinking earlier today about fortified wines and how much I enjoy them. This, obviously, sits at the opposite end of the spectrum, presenting quite a different experience of enjoyment to no doubt a different target audience. No less worthwhile for it.