Tell you what: This is the new deal. If you send me a sample of your wine, I will do my very best to provide you a piece of writing which may or may not have anything to do what’s in the glass. Think of it as something for nothing (other than a small ding in your PR budget): you send me wine, and you get (hopefully interesting, probably rambling) free association about the semiotics of your wine, random commentary, and maybe even an actual tasting note.
On to this sample, then, courtesy of an East Coast public relations agency who offered it up unbidden. (I replied thanking them and asking them for information on Australian availability, given that many of our readers don’t live in the eastern USA. They didn’t reply to that question, but they did send a bottle, which is lovely.) I initially agreed because I’d heard of Luigi Bosca; I have vague good memories of them from a weekend in Mendoza that was preceded by an incredibly long bus trip thanks to a general strike at the nation’s airports.
I’ll start by saying this: Screw Flash. Really. It’s just annoying. I went to load their Web site (linked below) and had to wait for a lame-ass animation of YAY A CORKSCREW uncorking white space in my browser. You know what, guys? Save the money and put it in your product. All I want from a winery’s Web site is technical sheets about their products (with tasting notes, perhaps), information on where to buy some, and maybe even a list of upcoming events at the winery. That’s it. And you know what else I really don’t want? One of those annoying “Please enter your birthdate!!!” pages. Hint: It’s the Internet. I’m sure that 20-year-olds will see that pages and say “You know what, never mind. I’m not old enough to drink, so I had better leave this Argentine wine site and go back to talking about Justin Bieber on Facebook with my little sister.” Please. It’s just irritating, ESPECIALLY when you have to enter your birthday using a Flash UI. STOP IT. (For the record, I was born on 1 January 1910.)
On to the wine, but before I begin, I’ll note that Luigi Bosca seems to have erupted in a mad bout of branding, PR dollars, and marketing a go go. This is cool; I loved their Gala wines, but if they want to sell twenty different wines at multiple price points with different branding entirely, that’s just fine. This wine, La Linda, or “the beautiful,” is their cheap stuff, selling for well under ten bucks in the USA. With that in mind, I’ll start by looking at the packaging: the foil is a little cheap looking, the cork has some kind of laser-printed inventory or other number on it, but once that’s gone, you have a fairly splendid looking bottle that exudes class. The label is well printed and looks like a twenty dollar wine; there’s exactly enough information on the back label to help your average supermarket consumer decide if this is the wine they’re looking for (geographical information, a straightforward, honest tasting note, and food pairings (red meats!)). In short, everything is perfect here; it looks like it was destined for Oddbins or any decent supermarket.
So what have we got in the glass, then? A bruiser of purplish-black, inky wine, blackberry sweet on the nose, but with an attractive seam of rich, toasty, vanilla oak (chips?). The real surprise is on the palate, where the wine pivots into something much more interesting (and useful to restaurateurs): a higher-toned, nicely acidic, brightly lifted red wine that seems purpose built for the wine list at an all-you-can-eat churrasceria joint in Dallas or Washington. The palate is classy, friendly, and slowly gives way to a firm but friendly tannic finish that should do incredibly well with charcuterie or, well, huge frickin’ steaks. Oh, and I almost forgot the best part: it’s only 13.5% alcohol, which means you can share a bottle with your partner and not have to call a cab home afterwards.The only competition I can really see for a wine like this – at least locally – would be something like a Columbia Crest Grand Estates Merlot from Washington, which offers an approximately similar drinking experience at a similar price point. Where this wine shines by comparison, though, is the classier packaging, the more complex taste, and perceived value (hey, it’s an import!).
If you run a restaurant, this would be perfect for a steakhouse, upscale Mexican restaurant, or themed Brazilian dining. There’s no reason you couldn’t charge $30 for this and profit handsomely; if I were the importer, I’d concentrate on hospitality sales and avoid retail, where it might not fit in to the standard retail mix (two wines from Argentina, one Torrontés, one Malbec).